You have an advertising agency. A manufacturer of consumer products like soap, toothpaste, etc. has come to you to seek advice in regard to promotion of his products. Convince him how advertising can assist in giving boost to the sales of his products.

You have an advertising agency. A manufacture of consumer product like Soap. Tooth Paste has come to you to help him in promotion of his products. Convince him how advertising can assist in giving boost to his sales?

You are a toothpaste manufacturer and you have introduced a new brand toothpaste in the market. How will you determine the price of your product ? Explain by giving any three points.

The soft-drinks giants, Pepsico and Coca-Cola, suffered a decline in sales of colas in India in the beginning of the year 2006 after an environmental group, Centre for Science and Environment (CSE) claimed to have found pesticides in their drinks upto 50 times the permissible health limits. These companies issued a number of press statements and conducted many publicity campaigns in India claiming that their beverages were perfectly safe. The Union Health Ministry's expert committee also observes that Coke and Pepsi were safe. CSE, in turn, criticised the expert committees findings and said that 11 of Coke and Pepsi drinks contained average pesticide levels that were 24 times higher than the limits agreed by the Indian government. Despite health ministry's clean chit to colas, several States continue to ban or restrict Coke and Pepsi. However, the pesticide controversy adversely affected the sales of both Coke and Pepsi as consumers started watching their diet more closely. Organic food products suddenly became popular as the healthier option. By definition, organic means fruits, vegetables, foodgrains and processed products that have been produced with no pesticide or inorganic fertilisers. Meanwhile the soft drinks giants have been continuously advertising and trying to convince the consumers about the safety of their products. which component of business environment is reflected in the above case?

The soft-drinks giants, Pepsico and Coca-Cola, suffered a decline in sales of colas in India in the beginning of the year 2006 after an environmental group, Centre for Science and Environment (CSE) claimed to have found pesticides in their drinks upto 50 times the permissible health limits. These companies issued a number of press statements and conducted many publicity campaigns in India claiming that their beverages were perfectly safe. The Union Health Ministry's expert committee also observes that Coke and Pepsi were safe. CSE, in turn, criticised the expert committees findings and said that 11 of Coke and Pepsi drinks contained average pesticide levels that were 24 times higher than the limits agreed by the Indian government. Despite health ministry's clean chit to colas, several States continue to ban or restrict Coke and Pepsi. However, the pesticide controversy adversely affected the sales of both Coke and Pepsi as consumers started watching their diet more closely. Organic food products suddenly became popular as the healthier option. By definition, organic means fruits, vegetables, foodgrains and processed products that have been produced with no pesticide or inorganic fertilisers. Meanwhile the soft drinks giants have been continuously advertising and trying to convince the consumers about the safety of their products. What are the major elements of this component?

The soft-drinks giants, Pepsico and Coca-Cola, suffered a decline in sales of colas in India in the beginning of the year 2006 after an environmental group, Centre for Science and Environment (CSE) claimed to have found pesticides in their drinks upto 50 times the permissible health limits. These companies issued a number of press statements and conducted many publicity campaigns in India claiming that their beverages were perfectly safe. The Union Health Ministry's expert committee also observes that Coke and Pepsi were safe. CSE, in turn, criticised the expert committees findings and said that 11 of Coke and Pepsi drinks contained average pesticide levels that were 24 times higher than the limits agreed by the Indian government. Despite health ministry's clean chit to colas, several States continue to ban or restrict Coke and Pepsi. However, the pesticide controversy adversely affected the sales of both Coke and Pepsi as consumers started watching their diet more closely. Organic food products suddenly became popular as the healthier option. By definition, organic means fruits, vegetables, foodgrains and processed products that have been produced with no pesticide or inorganic fertilisers. Meanwhile the soft drinks giants have been continuously advertising and trying to convince the consumers about the safety of their products. State one feature of business environment reflected in this case

Sanjeev has been running a successful business of manufacturing traditional Indian wear for women including sarees and lehengas. His friend Rajeev who is engaged in the business of providing web designing solutions to his clients, suggests him to explore the option of selling his products online. Sanjeev agrees to his suggestion and decides to venture into online business, keeping in view the various e-commerce regulations in order to avoid imposition of any penalty. In order to facilitate the sale of the products Sanjeev decides to offer multiple payment options such as cash on delivery, credit or debit card transactions, net banking to the buyers etc. Identify one point of importance of planning in the given case

Sanjeev has been running a successful business of manufacturing traditional Indian wear for women including sarees and lehengas. His friend Rajeev who is engaged in the business of providing web designing solutions to his clients, suggests him to explore the option of selling his products online. Sanjeev agrees to his suggestion and decides to venture into online business, keeping in view the various e-commerce regulations in order to avoid imposition of any penalty. In order to facilitate the sale of the products Sanjeev decides to offer multiple payment options such as cash on delivery, credit or debit card transactions, net banking to the buyers etc. Identify one feature of planning indicated in the above para

Raman, Joginder, John, Iqbal and Shreya are friends. They are operating different businesses, Each one has his/her own concept regarding operating their businesses. Raman believes in producing products at a large scale, thereby decreasing the average cost of the products and selling it at a reasonable price. Joginder focuses on providing best quality products beccause he believes that a customer always wishes to buy a good quality product. The price of the product is secondary. John is of the belief most important aspect of business is sales and so he undertakes aggressive selling and promotional effort. Iqbal believes that his firm can achieve its goals only by identifying the needs of the customer satisfying them better than the competitors. Shreys feels that her firm has a responsibility towards the society as well. So she provides customer satisfaction along with using techniques which are environmental friendly. Identify and explain the marketing concepts followed by each of them.