Proper and Gamble (India) has many products such as Vicks (health care), Airtel and Tied (fabric care), pamper (baby care). While LG and Samsung use the same name for all the products be it TVs, refrigerators, washing machines. They are all solid in the name of LG or Samsung.
These decision, whether to sell under different names or single name, forms an important area of marketing function. Identify it.