‘Managed Floating Exchange Rate is decided by market forces but remains within a specific range as decided by central bank’

Which of the following rates is NOT decided by the Reserve Bank of India ?

The Government is considering a pioneer proposal to launch a single debit-cum- credit card to increase the ease and usage for the consumers. The card which will be called the “National Mobility Card” will have unique advantages for making payments in metro, buses, parking and making transactions during visits abroad. After hearing this news, Mega Bank decided to launch a “Mega Mobility Card” on similar lines , so that they could be the first to exploit the opportunity, arising due to the increasing trend of digitization. In order to improve their performance, they laid down a plan to hire more people in their marketing department and prepared guidelines to train their sales force to market the new card facility being launched by the bank. By quoting the lines, identify and explain any two points of importance of understanding Business Environment discussed above.

Energy drinks India Ltd.' have scanned a profitable opportunity for marketing of soft drinks with 'Indian Traditional flavour.' The company wants to market its products in India and iin neighbouring countries. A Board meeting of the company was held on 15.2.2019 where in the marketing manager was asked to give a presentation to develop this market offering. For this, it was also decided to set-up its manufacturing unit in a village of Bihar. This will not only help in the development of the village but will also provide employment to the youth of that village. The marketing manager chooses a combination of variables to prepare its market offering. He used a set of marketing tools that the firm would use to pursue its marketing objective in the target market. (a) Name and state the concept of marketing used by the marketing manager for creating its marketoffering. (b) Also, explain briefly, the various elements of this concept.