Birju is a vegetable seller who sells all kinds of vegetables on his hand cart every morning and moves from one place to another during the day to sell his stock at the doorstep of the customers.
In the context of the above case.
I. Birju will be classified as which type of Retailer.
II. State any two feature of that retailer.

Harmeet Singh owns a large scale retail outlet in Chandigarh. He deals with various kinds of products in his shop like textiles footwear, cosmetics, stationary, Grocery, etc. He sells tham in different divisions in his big shop. In context of the above cases: 1. Identify the type of retail outlet being described in the above lines. 2. State any three features of that outlet.

Monoj is running a general store under the name 'Daily needs' in a local market. He takes all dicisions about business himself. Without any interference from others and get all the profit as a reward for bearing the full risk. In the context of above case. (i) Identify and define the form of business organisation in which Manoj has formed his business. (ii) State any four features of that form.

Aman is a trader dealing in low cost fashionable footwear. In order to sell his goods he opens his shop on fixed days in different market. In context of above case. I. How would you classify Aman as a type of Retailer. II. Name the catrgory of that type of retail trade as identified in part (a) III. Explain any two features of this category.

Sahil owns a coaching centre in Delhi, he has often observed that student buy eatables from street vendors before and after class. For the benefit of students and to provide them hygienical food, he recently installed an automated machine at his. coaching centre, which dispenses various kinds of food items on inserting a coin. I. In the above para, they are discussing about which machine. II. State any two feature of that machine.

PQR Ltd. Is a well known company dealing with all kinds of organic products. The company sell its products through a chain of outlets located in well populated areas, which is in the vicinity of residential areas for the convenience of customers across the country. The company sell its products at uniform price at all its outlets and follow some interior and exterior look of the outlets. I. Identify the type of retail outlet being described in above lines. II. Explain any three features of that outlet.

Puma stores are networks of retail shops owned and operated by Puma Company. These shops operater in different parts of country. One can easily didentify these shops in any part of the country as they have same appearance, even their interior is also identical. All the shops are supplied the goods from head office only and all the policies for all branches are made by head office only. Even store sell some goods at uniform prices. (a) State the type of retail store mentioned in above case. (b) State any two features of chain store.

Ginika, Tanish and Rohit were friends from college days and now they are doing different kinds of business. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns etc. In one of such meetings, Ginika drew the attention of Tanish and Rohit towards the exploitation of consumers. She told that most of the sellers were exploting the consumers in various ways and were not paying attention towards the social, ethical and ecological aspects of marketing , whereas she was not doing so. Tanish told that they were under pressure to satisfy the consumers, but stated that the consumers would not buy enough unless they were adequately convinced and motivated for the same. Rohit stressed that a company cannot achieve its objective without understanding the needs of the customers. It was the duty of the businessmen to Keep consumer satisfaction in mind because business is run by the resources made available to them by the society. He further stated that he himself was taking into consideration the needs of the customers. Identify the various types of thinking that guided Ginika, Tanish and Rohit in the marketing efforts of their business. Also, state one more feature of the various types of thinking identified that is not given in the above para.