After completing their graduation , salman and Ram decided to set up a flour mill to earn income. Their main job is to purchase wheat from the market and have ground it into flour . Their flour is available in the packets of 5 kg , 10 kg and 20 kg . they sell these under the brand name ' Desh ka Atta and earn a reasonable profit of `10%` on cost . they worked very hard to flourish the business on a regular basis , and hence in no time their brand became very popular in the market . the main reasons for the success of thier business are superior quality and low price . Their business was running very well . But one day , the flour mill caught fire , and as a result they had to suffer a heavy loss . however , Salman and Ram did not lose their heart , and worked even harder . Gradually , their business was back to normal . Now , they are fully satisfeid with their business.
Quoting the lines from the above para , explain any four characteristics of business.