Bharat Express' Specialises in Courier Services. It's `wide range of express package and paracel services ' help business firms to make sure that the goods are made available to the customers at the right place and at the right time.
State with reason, whether the working capital requirements of 'Bharat Express' will be high or low.

It is necessary that goods and services must be made a available to the customers at the right place, in the right quantity and at right time. (a) Name and explain the element of Marketing Mix given above. (b) Explain the components of this element.

"Every time I travelled people asked me to bring them chips. Khakra and pickles from all over the country", says Anoushka. Finally, she and her colleague, Sumeet, decided to make a business out of it. They launched a facebook page, asked peope what they wanted, and they came up with a list of about 100 places and tied up with two dozen vendors to begin with. They were servicing people from jaipur who wanted spices from Kerala, people from Panipat who wanted halwa from Jammu and people from Delhi who ordered from fresh tea leaves from Darjeeling. Through their business they wished to bridge the gap between sellers and buyers. The business is now worth millions. Explain any two important activities that Anoushka and Sumeet will have to be involved in for making the goods available to the customers at the right place, in the right quantity and at the right time.

"Every time I travelled, people asked me to bring them chips, khakra and pickles from all over the country," says Anoushka. Finally, she and her colleague, Summet, decided to make a business out of it. They launched a facebook page, asked people what they wanted, and they came up with a list of about 100 places and tied up with two dozen vendors to begin with. They were servicing people from Jaipur who wanted spices from kerala, people from Panipat who wanted halwa from Jammu and people from Delhi who ordered for fresh leaves from Darjeeling. Through their business they wished to bridge the gap between sellers and buyers. The business is now worth millions. Explain any two important activities that Anoushka and Sumeet will have to be involved in for making the goods availble to the customers at the right place, in the right quantity and at the right time.