Aircel started an earnest awareness campaign Save Our Tigers'. The campaign's main agenda was to conserve tigers. This campaign highlights one of the objectives of management. Discuss in brief.

Explanation

Social objectives Aircel took a great step and showed that it is a strong supporter of Corporate Social Responsibility. Save Our Tigers', campaign highlights the urgency of the situation faced by our national animal. This objective results in creation of benefits for the society in the following ways
(i) Creating employment opportunities for disadvantaged sections of society.
(ii) Providing good quality products at reasonable prices
(iii) Honest and timely payment of taxes
(iv) Using eco-friendly techniques of production
(v) Contribution towards environment protection