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Companies producing alcohol and alcoholic beverages have to comply with a number of restrictions and provisions, even when it adversely affects its sales as well as revenue.
Explain the main characteristics of business environment.

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The characteristics of business environment are as follows
(i) Totality of external forces Business environment is aggregative in nature because it is the sum total of all things external to business enterprise, comprising of social, political, economic, legal and technological factors
(ii)Specific and general forces Business environment includes both specific and general forces
(iii) Inter relatedness Different elements of business environment are closely interrelated, eg increased awareness for healthcare have increased the demand of many healthcare products like sugar free, diet coke cholesterol free oil, etc
(iv) Dynamic nature Business environment is dynamic in nature as it keeps on changing whether in terms of upgradation of technologies shifts in consumer preference, change in government policy or changes in trends and traditions
(v) Uncertainty Business environment is largely uncertain because it is very difficult to predict future events such as technological changes, change in government policies, etc
(vi) Complexity Business environment is complex, as it consists of numerous, inter-related factors affecting business enterprises at the same time.
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Companies producing alcohol and alcoholic beverages have to comply with a number of restrictions and provisions, even when it adversely affects its sales as well as revenue. Why do you think it is necessary for them to follow such provisions?

The soft-drinks giants, Pepsico and Coca-Cola, suffered a decline in sales of colas in India in the beginning of the year 2006 after an environmental group, Centre for Science and Environment (CSE) claimed to have found pesticides in their drinks upto 50 times the permissible health limits. These companies issued a number of press statements and conducted many publicity campaigns in India claiming that their beverages were perfectly safe. The Union Health Ministry's expert committee also observes that Coke and Pepsi were safe. CSE, in turn, criticised the expert committees findings and said that 11 of Coke and Pepsi drinks contained average pesticide levels that were 24 times higher than the limits agreed by the Indian government. Despite health ministry's clean chit to colas, several States continue to ban or restrict Coke and Pepsi. However, the pesticide controversy adversely affected the sales of both Coke and Pepsi as consumers started watching their diet more closely. Organic food products suddenly became popular as the healthier option. By definition, organic means fruits, vegetables, foodgrains and processed products that have been produced with no pesticide or inorganic fertilisers. Meanwhile the soft drinks giants have been continuously advertising and trying to convince the consumers about the safety of their products. which component of business environment is reflected in the above case?

The soft-drinks giants, Pepsico and Coca-Cola, suffered a decline in sales of colas in India in the beginning of the year 2006 after an environmental group, Centre for Science and Environment (CSE) claimed to have found pesticides in their drinks upto 50 times the permissible health limits. These companies issued a number of press statements and conducted many publicity campaigns in India claiming that their beverages were perfectly safe. The Union Health Ministry's expert committee also observes that Coke and Pepsi were safe. CSE, in turn, criticised the expert committees findings and said that 11 of Coke and Pepsi drinks contained average pesticide levels that were 24 times higher than the limits agreed by the Indian government. Despite health ministry's clean chit to colas, several States continue to ban or restrict Coke and Pepsi. However, the pesticide controversy adversely affected the sales of both Coke and Pepsi as consumers started watching their diet more closely. Organic food products suddenly became popular as the healthier option. By definition, organic means fruits, vegetables, foodgrains and processed products that have been produced with no pesticide or inorganic fertilisers. Meanwhile the soft drinks giants have been continuously advertising and trying to convince the consumers about the safety of their products. State one feature of business environment reflected in this case

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