Y Ltd is a bank, functioning in India. It is planning to diversify into insurance business. Lately, the Government of India has allowed the private sector to gain entry in the insurance business. Previously, it was the prerogative of LIC and GIC to do insurance business. But now with liberalisation of the economy and to make the field competitive other companies have been given licences to start insurance Regulatory and Development Authority'. Y Ltd plans to recruit high quality employees and agents and exercise effective direction to capture a substantial part of life and non-life insurance business.
Identify the qualities of leadership in this line of business that the company manger must possess to motivate employees and agents.

Explanation

The qualities of leaders, which the manager of the insurance company must possess are :
(i) Knowledge
(ii) Initiative
(iii) Good communication skills
(iv) Self-confidence, integrity and honesty
(v) Good listener
(vi) Pleasing personality
(vii) Social skills