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Ford has always attracted and nurtured c...

Ford has always attracted and nurtured capable manager and technicians, but it has failed to do the same for change agents and leaders. So, as part of the automaker's culture overhaul, Ford is ambarking on a sweeping attempt to mass-manufacture leaders. It wants to build an army of "warriorentrepreneurs" - people who have the curge and skills to topple old ideas, and who believe in change passionately enough to make it happen. Ford will send about 2,500 managers to its Leadership Dvelopement Center for one of its four programmes - Capstone, Experienced Leader Challenge, Ford Business Associates, and New Business Leader - instilling in them not just the mind-set and vocabulary of a revolutionary but also the tools necessary to achieve a revolution. At the same time, through the Business Leaders Initiative, all 100,000 salaried employees worldwide will participate in business - leadership "cascades," intense exercises that combine trickle-down communications with substantive team projects. Ford views grassroot leadership as the best vehicle for creating a successful business.
Leader is an element of a function of management, Identify the function.

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Directing is the function of management, whose one element is leadership.
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ARIHANT PUBLICATION-DIRECTING-CASE STUDIES
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