Ford has always attracted and nurtured capable manager and technicians, but it has failed to do the same for change agents and leaders. So, as part of the automaker's culture overhaul, Ford is ambarking on a sweeping attempt to mass-manufacture leaders. It wants to build an army of "warriorentrepreneurs" - people who have the curge and skills to topple old ideas, and who believe in change passionately enough to make it happen. Ford will send about 2,500 managers to its Leadership Dvelopement Center for one of its four programmes - Capstone, Experienced Leader Challenge, Ford Business Associates, and New Business Leader - instilling in them not just the mind-set and vocabulary of a revolutionary but also the tools necessary to achieve a revolution. At the same time, through the Business Leaders Initiative, all 100,000 salaried employees worldwide will participate in business - leadership "cascades," intense exercises that combine trickle-down communications with substantive team projects. Ford views grassroot leadership as the best vehicle for creating a successful business.
Do you think this function is important for all organisations ? Give reasons.

Explanation

Yes, Directing is important for all organisations because of the following reasons :
(i) Initiates action Directing is an execution function of management. While the other functions prepare a setting for action, directing initiates action in the organisation. therefore, a manager has to perform this function according to planning, organising, staffing and controling.
(ii) Integrates employees efforts Directing helps a manager to integrate individual efforts towards the achievement of organisation goals. It ensures that all individuals work for the benefit of the organisation, by establishing harmony between organisational and personal goals.
(iii) Provides leadership Effective directing provides motivation and leadership to the employees, which helps them to identify their potentials and realise their latent capabilities, leading to growth.
(iv) Introduces changes Changes in an organisation are usually resisted by employees. Through effective direction, a manager can explain the purpose and benefit and offer such changes to the employees.
(v) Provides stability Effective directment on part of subordinates. This provides stability to the organisation and helps to achieve balance among various groups, activities and departments.