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The main goal of label is to draw consum...

The main goal of label is to draw consumer attention and spreading company's name with logo'. In the light of this statement, state the advantages of labelling.

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Advantages of labelling:
1.Provides Identification: Labelling plays an efficient role in providing uniqueness & identity to products. It helps the consumers in the identification of products among large number of products available in the market.
2.Provides Description: Label is a medium that communicates the information regarding the product to customers. It is basically a slip that contains detail like nature, quality, price, quantity etc.
3.Makes Products Comparison Easy: Comparison is something on which customers relies to make the best & right choice. It has an important part in the buying process of the customers. Labelling gives each & every detail regarding the product on a small printed slip.
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ARIHANT PUBLICATION-MARKETING MANAGEMENT -Short answer
  1. Describe the functions of labelling in the marketing of products.

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  2. Explain any three functions of labelling.

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  3. The main goal of label is to draw consumer attention and spreading com...

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  4. Discuss the role of intermediaries in the distribution of consumer non...

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  5. Explain the factors determining choice of channels of distribution

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  6. Explain briefly the components of physical distribution.

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  7. Defne advertising. What are its main features ? Explain.

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  8. Discuss the role of sales promotion as an element of promotion mix. ...

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  9. How does marketing help a firm to build its product image in the marke...

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  10. How does 'marketing' help in satisfying wants of people ?

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  11. What is meant by selling concept of marketing?

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  12. What is meant by product concept of marketing?

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  13. Outline the objectives of marketing management.

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  14. State the pillars, on which marketing concept is based.

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  15. Describe standardisation and grading as marketing functions.

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  16. Explain the following functions of marketing (i) Market planning. ...

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  17. Explain the following functions of marketing (i) Gathering and analy...

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  18. Explain the role of marketing in a firm.

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  19. Though branding adds to the cost, it provides several advantages to th...

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  20. What are the benefits of market research ?

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