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Which of the following refers to that pr...

Which of the following refers to that process of assigning a distinctive name or symbol to a product, by which it can be known, remembered and identified ?

A

Trademark

B

Product mix

C

Branding

D

Packaging

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The correct Answer is:
C
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ARIHANT PUBLICATION-MARKETING MANAGEMENT -Multiple choice question
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  2. ………refers to the important decisions related to the product such as qu...

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  3. Which of the following refers to that process of assigning a distincti...

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  4. Which of the following does not come under the category of non-control...

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  5. Packing helps the marketers in

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  6. Which of the following refers to the process of designing a small slip...

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  7. Which function of channels of distribution refers to the process of cr...

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  8. If the management of a company, wants to exercise highest level of con...

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  9. Which of the following should not be performed by the channels of dist...

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  10. Samsung is a leading manufacturer of electronic goods across the globe...

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  11. Which of the followin statement is not correct ?

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  12. Mr Raj wants to buy a LCD for his family. When he visited Anand Electr...

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  13. "Personal selling creates effective demand which results in increase i...

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  14. When Suman opened the door on hearing the doorbell, a person was stand...

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  15. Abhinav Mehta, Marketing Manager of Roop Cosmetics, is facing the prob...

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  16. A mobile company offers a discount of 1000rs to clear off inventory. I...

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  17. ………refers to the offer the sale in return of payment in easy instalmen...

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  18. If a manufacturer achieves a breakthrough by developing a car engine, ...

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  19. Maintanining good public relations help in achieving which of the foll...

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  20. A garment showroom wants to promote its sales. It has introduced a sch...

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