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Mr Raj wants to buy a LCD for his family...

Mr Raj wants to buy a LCD for his family. When he visited Anand Electronics to make the purchase, he got confused. Which promotional tool brought him to the shop and which promotional tool is required now to remove his confusion ?

A

Advertising, personal selling

B

Personal selling, advertising

C

Sales promotion, personal selling

D

Public relations, advertising

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The correct Answer is:
A
In this question, at first, his decision to buy a LCD was influenced by advertising. Later, his decision was influenced by personal selling in which he would be convinced to buy LCD.
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ARIHANT PUBLICATION-MARKETING MANAGEMENT -Multiple choice question
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  7. If the management of a company, wants to exercise highest level of con...

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  8. Which of the following should not be performed by the channels of dist...

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  9. Samsung is a leading manufacturer of electronic goods across the globe...

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  10. Which of the followin statement is not correct ?

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  11. Mr Raj wants to buy a LCD for his family. When he visited Anand Electr...

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  12. "Personal selling creates effective demand which results in increase i...

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  13. When Suman opened the door on hearing the doorbell, a person was stand...

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  14. Abhinav Mehta, Marketing Manager of Roop Cosmetics, is facing the prob...

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  15. A mobile company offers a discount of 1000rs to clear off inventory. I...

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  16. ………refers to the offer the sale in return of payment in easy instalmen...

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  17. If a manufacturer achieves a breakthrough by developing a car engine, ...

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  18. Maintanining good public relations help in achieving which of the foll...

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  19. A garment showroom wants to promote its sales. It has introduced a sch...

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  20. A departmental store is adopting a sales promotion technique in which ...

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