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Your company is launching products for e...

Your company is launching products for every section of society. In this regard, how would 'public relation' help you in meeting your goals ?

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Public relation is an efficient tool of marketing. If it is done in a right way, it can reach large audience without any huge investment.
`(i)` It is an economical way to target your audience.
`(ii)` It stimulates awarness and demand of your company's product.
`(iii)` It creates more credibility than traditional advertising.
`(iv)` It pains a good picture of your company in front of public.
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ARIHANT PUBLICATION-MARKETING MANAGEMENT -Short answer
  1. State the role/importance/purpose/objective of public relations.

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  2. How does marketing manager react to a situation of reducing demand ?

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  3. Nisha a school bag manufacture decided to improve the product for prof...

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  4. Mansi, a shoe manufacture for school students, decided to maximise her...

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  5. Marketing is more than selling'. Do you agree ?

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  6. Distinguish between standardisation, branding and grading.

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  7. Identify the type of products in the following cases and given one exa...

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  8. Consumer products are classified on different basis. 'durability of th...

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  9. Differentiate between the concept of packaging and labelling.

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  10. Natural products has been used by Indians for ages. It was prepared ma...

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  11. Packaging refers to wrapping and crating the goods to protect them'. D...

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  12. Advertising is often deceptive and misguides consumers'. Do you agree?...

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  13. Automobile Ltd offered to sell their new bike at about 3000rs less tha...

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  14. Advertisements stimulates competition in the market. Do you agree ? Gi...

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  15. Find wants and fill them','create products and sell them' are the two ...

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  16. Promotion is dual-oriented. How ?

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  17. Anu and Manu are students of management, working on a project of marke...

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  18. Your company is launching products for every section of society. In th...

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  19. Which functions of marketing help to create 'time utility' and 'place ...

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  20. You are asked to draw a label for a company's product (chocolate). Men...

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