Home
Class 12
BUSINESS STUDIES
Identify the method of salespromotion in...

Identify the method of salespromotion in the following cases:
(i) A mobile company offers a discount of Rs. 1,000 to clear off excess inventory.
(ii) A customer gets Rs. 5 off on return of an empty wrapper while making a new purchase of the same product.
(iii) A Company offers pack of ½kg of sugar with the purchase of a 5 kg bag of wheat flour.
(iv) A compnay offers 40% of extra shaving cream in a pack of 500 gms.
(v) Scratch a card and get a gold coin with the purchase of a cold drink.
(vi) Purchase goods worth Rs. 50,000 and get a holiday package with worth Rs. 10,000 free.

Text Solution

Verified by Experts

`(i)` Rebate When the products are offered at special, reduced prices, usually to clear off excess inventory, it is called rebate. E.g. `20000rs/-` off on the purchase of Honda City till `25th` December `2014`.
`(ii)` Refunds It refers to the act of refund of a part of price paid by customer on return of empty wrappers or presenting a proof of purchase of product.
`(iii)` Product combinations Offering a product along with another product is called product combination. e.g. Buy a cell phone and get a sim card free, buy Maggie ketchup and get Maggie Noodles free, etc.
`(iv)` Instant draws It is a technique in which the buyer is given a chance to 'scratch a card' or `instantly draw a coupon' to win an assured gift immediately.
`(v)` Quantity gift Sellers device special packages, which gives extra quantity of the product to the buyers at less price or no price, e.g. 'Buy two get one free' available offer an pears soap, `30%` extra on dettol liquid soap, etc.
`(vi)` Usable benefits It is a technique in which a benefit is offered to the consumer on fulfilling some condition of purchase of the product. e.g. Purchase goods worth `30000rs` and get a holiday package worth `10000rs` free.
Promotional Banner

Topper's Solved these Questions

  • MARKETING MANAGEMENT

    ARIHANT PUBLICATION|Exercise Application based Questions|5 Videos
  • MARKETING MANAGEMENT

    ARIHANT PUBLICATION|Exercise Case Problem|5 Videos
  • MARKETING MANAGEMENT

    ARIHANT PUBLICATION|Exercise Short answer|76 Videos
  • FINANCIAL MARKET

    ARIHANT PUBLICATION|Exercise CBSE Examinations Archive (Long Answer Type Questions)|6 Videos
  • NATURE AND SIGNIFICANCE OF MANAGEMENT

    ARIHANT PUBLICATION|Exercise CBSE EXAMINATIONS ARCHIVE ( LONG ANSWER)|12 Videos
ARIHANT PUBLICATION-MARKETING MANAGEMENT -Long answer
  1. Mr Raju wants to buy a LCD for his family. When he visited Anand Elect...

    Text Solution

    |

  2. Identify and explain the promotional tool of marketing mix, which invo...

    Text Solution

    |

  3. Discuss in brief the concept and elements of promotion mix.

    Text Solution

    |

  4. Explain the following sales promotion activites. (i) Discount (ii) P...

    Text Solution

    |

  5. Identify the method of salespromotion in the following cases: (i) A ...

    Text Solution

    |

  6. Explain the role of 'public relations' in marketing management.

    Text Solution

    |

  7. Marketing is the central point of concern in the context of developmen...

    Text Solution

    |

  8. Discuss the role of marketing in economic growth.

    Text Solution

    |

  9. Explain the factors that determine the choice of channels of distribut...

    Text Solution

    |

  10. Rama, the Marketing Manager of a reputed Watch Company, faces the prob...

    Text Solution

    |

  11. Choice of an appropriate channel of distribution is a very important m...

    Text Solution

    |

  12. Maruti Udyog sells its cars and vans through company approved retailer...

    Text Solution

    |

  13. What is advertising ? Explain briefly its advantages to manufacturers ...

    Text Solution

    |

  14. Advertising is a necessary evil'. Explain.

    Text Solution

    |

  15. What are the advantages of advertising?

    Text Solution

    |

  16. Money spent on advertising is not wasteful, but an investment'. Do you...

    Text Solution

    |

  17. Explain the role of 'advertising' in marketing management.

    Text Solution

    |

  18. Identify and explain the promotional tool of marketing-mix, which is a...

    Text Solution

    |

  19. Explain the weakness of advertising as a tool of communication.

    Text Solution

    |

  20. After acquiring the necessary knowledge and skills on starting an Aloe...

    Text Solution

    |