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Aims at Adding Production Non-carbonated...

Aims at Adding Production Non-carbonated Drinks PepsiCo on Monday said it will launch new healthier products next year and focus on growth in emerging markets, a continuation of the stategy that helped the world's no.`2` beverage company stay profitable ever as sales growth of its flagship soft drinks has slowed. PepsiCo's new CEO Indra Nooyi, who took the reins on October `1`, also said the company was on track to meet its annual target of volume and revenue growth in the mid-single digits and earnings per share growth in the low double digits. PepsiCo evolved from being known mostly for selling soda and salty snacks into a `$33` billion food company that has embraced the push into healthier options like Tropicana juice, Aquafina water and whole grain Quacker Oats Cereals. The company said that moving forward, its capital expenditure as a percentage of sales would increase, and that most of the increased spending will go to expansion in developing and emerging markets and adding manufacturing capacity for Gatorade and other non-carbonated drinks.
What are the special features of such products ?

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Verified by Experts

The main features of convenience products are :
`(i)` They are usually standardised goods, which are purchased at convenient locations, with least time and efforts.
`(ii)` Their unit price and profit margin is low.
`(iii)` They have a regular and continuous demand.
`(iv)` Impulse buying
`(v)` Competition in these products is ususally high.
`(vi)` Sales promotion techniques help to promote the sale of such products.
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