India to have Various of $ store
It's the cheap and cheerful concept that has worked all over the world. Now, its coming to your friendly neighbourhood mall but retail marketers are offering it with a weak or two. Though the concept, relatively neq to the Indian market, reatailers are trying to aggressively foray region's low-cost daily-use retail segment. Idea is to enable a customer buy a range of products its for or less than `99rs`. This being the template, retailers have introduced nations to suit their business models. The store range of largely food, healthcare and products. Home stores has gona a step further to introduce some interesting modifications to the basic idea of a dollar-and-dime store. " We believe that pricing all products at a flat `99rs` will be a rigid approach. We have introduced four different price slabs to make it more attractive and reach a broader customer profile. Homemaker's group has modified the idea even further by introducing bargain pricing on its products with the help of a two-digit price band. So customers visiting the Homemakers shops band. So customers visiting the Homemakers shops will not only get products between `10rs` and `99rs`, they will also have more price positioning options.
Also, explain few factors affecting this decision.