The e-retailing form of m arket was something unheard to the Indian customer in `2007`. Flipkart which has created a niche for itself in terms of market share, goodwill and populartiy in the online market to threat because of its smooth operations. It started with an intital captial of `4rs` lakh it now aims for annual turnover of around `4500rs` crore.
Explain the type of distribution used by Flipkart.

Explanation

The type of distribution channel used by flipkart is direct distribution.
Direct channel (Zero level channel) The most simple made of distribution is direct distribution, where the goods are the directly made available to consumers from the manufacturers, without use of any intermediary. For example, Bata selling through its own retail outlets, similarly, mail order selling, internet selling and selling through its own sales force (Amway) are examples of direct selling.