Ginika, Tanish and Rohit were friends from college days and now they are doing different kinds of business. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns etc. In one of such meetings, Ginika drew the attention of Tanish and Rohit towards the exploitation of consumers. She told that most of the sellers were exploting the consumers in various ways and were not paying attention towards the social, ethical and ecological aspects of marketing , whereas she was not doing so. Tanish told that they were under pressure to satisfy the consumers, but stated that the consumers would not buy enough unless they were adequately convinced and motivated for the same. Rohit stressed that a company cannot achieve its objective without understanding the needs of the customers. It was the duty of the businessmen to Keep consumer satisfaction in mind because business is run by the resources made available to them by the society. He further stated that he himself was taking into consideration the needs of the customers.
Identify the various types of thinking that guided Ginika, Tanish and Rohit in the marketing efforts of their business. Also, state one more feature of the various types of thinking identified that is not given in the above para.

Explanation

The various types of marketing concepts followed by Hemand, Guddu and Toshita are specified below :
Hemand emphassied on 'social marketing concept of marketing'
Guddu emphasised on 'selling concept of marketing'
Toshita emphasised on 'marketing concept'
The salient features other than those mentioned in the passage are :
`(i)` Societal marketing concept customer satisfaction is supplemented by social welfare.
`(ii)` Selling concept Product quality and availability does not ensure the survival and growth of business.
`(iii)` Marketing concept the needs and wants of the target customers should be understood.