A company was marketing 'Juicers' which were vary popular due to their quality and after-sale-services provided to the customers. The company was a leading company in the market and earning huge profits. Because of huge profits, the company ignored the after sales services. As a result its relations with the customers got spoiled and the image of the company in the public was damaged. Top management became concerned when the profits for the current quarter fell steeply. On analysis, it was revealed that ignoring the after sales services was it reason. Therefore, the company took all possible measures to protect and promote its favourable image. As a result the goodwill of the company improved in the society.
Also explain role of the tool as identified in Part (1).

Explanation

Role of Public Relations The role of public relations can be discussed with respect to functions performed by public relations department. These functions are :
`(i)` Smooth functioning of business It helps in analysing trends prediciting their consequences, counselling organisational leaders and implementing planned programme of action and thus helps in smooht functioning of business and achievenment of objectives.
`(ii)` Building corporate image and brand equity Public relations covers a wide range of tractis, tools and programmes to promote and protect company's image and products. It uses the tools to build corporate image which ultimately affects favourably on its products.
`(iii)` Launching new products The good image promotion itself lends credibility to new launches of the organisations.
`(iv)` Press relations The public relations department is in contact with the media to present true facts and a correct picture about the company, otherwise, news can get distorted if it is taken from some other source.
`(v)` Corporate communication The public relations department promotes the image of the company by communicating with the public and the employes of the organsiation.
`(vi)` Lobbying The public relations department is liable to maintain healthy relationship with government officials, ministers of industry and finance, associations of commerce and industry and etc. At the same time, they have to be proactive in promoting or defeating regulations that affect them.
`(vii)` Counselling The public relations department advises the management on general issues that affect the general public and the goodwill of the company.