Nisha a school bag manufacture decided to improve the product for profit maxmimisation and thus added a water bottle holder to the existing design.
i) Idenfity the marketing management philosophy adapted by Nisha.
ii) Explain this philosophy.

Explanation

`(i)` Nisha adopted the product concept, With the increase in the supply of goods, customers started looking for products which are of high quality.
Thus, the firm in this concept emphasises on quality or adds some extra features in the product.
`(ii)` `(a)` Main focus of the product concept is on quality, performance and features of product.
`(b)` Product improvement is the means and profit maximisation through product quality is the end.