Kumar wanted to purchase a fuel efficient car having the latest standards regarding minimisation of pollution. He saw an advertisement offering such a car and visited the showroom of the company wherein the car was displayed. In his discussion, the Marketing Manager told him that the company is providing credit facilities, maintenance services and many other effective services which are helping in bringing repeat sales and developing brands loyalty.
Identify the marketing function which the Marketing manager was discussing with Kumar.

Explanation

Marketing Manager was discussing 'customer support service' with Kumar.