Alcoholic beverages are prohibited to be advertised on media'. A statutory warning is also required to be given while showing the use of harmful goods on media.
(i) Which component of environment prohibits advertising of such products? Explain.
(ii) Which element of product mix creates awareness among users about the hazards of using such products?

Explanation

(i) Legal environment Business has to function within the framework of laws and regulations of the country. Legal environment include various legislations passed by the government, courts, decisions of various commissions and agencies at every level of administration. Non-compliance of these regulations can create legal problem for business enterprises.
A number of laws have been implemented by the government through the enactment of the Companies Act, Foreign Exchange Management Act, Factories Act, Competitions Act, etc.
(i) Labelling The term 'labelling' means designing a label to be put on the package. A label may be a small slip attached placed to the product (e.g. on unbranded products like sugar, namkeens, etc) to complex graphics that are part of package (e.g. Clinic Plus shampoo, Aashirwad Atta, etc) which denote its nature, contents, ownership, destination, etc. A label describes the product, its usage and specifies its contents.
It is a medium, through which the manufacturer gives necessary information to the user or consumer. A label plays an important role in making the packaging and branding meaningful.