Lately, many companies have planned for significant investments in organised retailing in India. Several factors have prompted their decision in this regard. Customers' income is rising. People have developed a taste for better quality products even though they may have to pay more. The aspiration levels have increased. The government has also liberalised its economic policies in this regard and permitted even cent-per cent foreign direct investment in some sectors of retailing. In what ways, Indian managers have responded to change in the post liberalisation