A private telephone company serving a small community makes a profit of Rs. 12.00 per subscriber, if it has 725 subscribers. It decides to reduce the rate by a fixed sum for each subscriber over 725, thereby reducing the profit by 1 paise per subscriber. Thus, there will be profit of Rs. 11.99 on each of the 726 subscribers, Rs. 11.98 on each of the 727 subscribers, etc. What is the number of subscribers which will give the company the maximum profit?