Study of living cultures is

Options

A. Ethnology
B. Ethnography
C. Sociobiology
D. Exobiology

Answer

**Step-by-Step Text Solution:**

1. **Understanding the Question**: The question asks for the term that refers to the study of living cultures.

2. **Identifying the Options**: The options provided are:
- A) Ethnology
- B) Ethnography
- C) Sociobiology
- D) Exobiology

3. **Defining Each Term**:
- **Ethnology**: This is the comparative study of cultures; it looks at the differences and similarities between cultures.
- **Ethnography**: This is a branch of anthropology that focuses on the systematic study of individual cultures, particularly through direct observation and participation.
- **Sociobiology**: This is the study of social behavior in animals and humans from an evolutionary perspective.
- **Exobiology**: This is the study of the possibility of life beyond Earth.

4. **Selecting the Correct Answer**: Since the question specifically asks for the study of living cultures, the most appropriate term is **ethnography**. Ethnography involves the detailed and systematic study of cultures as they exist today.

5. **Conclusion**: Therefore, the correct answer to the question "Study of living cultures is" is **B) Ethnography**.

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