The bigger dilemma facing these mega sto...

The bigger dilemma facing these mega stores is how to retain customers after the novelty wear thin.

A) wears thin.

B) cools down.

C) wears off.

D) No Improvement

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The correct Answer is:

(1) wears thin (Idiom): begins to become weaker or less acceptable cools down (Phr.V.) : becomes calm, less excited or less enthusiastic wears off (Phr.V.) : gradually disappears or stops. Here, wears thin is the right usage.

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The bigger dilemma facing these mega stores is how to retain customers after the novelty wear thin.

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