Providing additional feature without clear understanding of the business need - what is this category of waste?

Ginika, Tanish and Rohit were friends from college days and now they are doing different kinds of business. They regularly meet and discuss their business ideas and exchange notes on customer satisfaction, marketing efforts, product designing, selling techniques, social concerns etc. In one of such meetings, Ginika drew the attention of Tanish and Rohit towards the exploitation of consumers. She told that most of the sellers were exploting the consumers in various ways and were not paying attention towards the social, ethical and ecological aspects of marketing , whereas she was not doing so. Tanish told that they were under pressure to satisfy the consumers, but stated that the consumers would not buy enough unless they were adequately convinced and motivated for the same. Rohit stressed that a company cannot achieve its objective without understanding the needs of the customers. It was the duty of the businessmen to Keep consumer satisfaction in mind because business is run by the resources made available to them by the society. He further stated that he himself was taking into consideration the needs of the customers. Identify the various types of thinking that guided Ginika, Tanish and Rohit in the marketing efforts of their business. Also, state one more feature of the various types of thinking identified that is not given in the above para.

Neeraj, a sales representative of Omida Ltd. Has changed seven jobs in the last one year. He is a hard working person but is not able not finalise deasl with the cutomer due to his indequate vacabularyu and omission on needed words. Sometimes he used wrong words because of which intended meaning is not conveyed. All this created a mis-understanding between him an his clients. (a) Identify the coomunication barrier discussed above. State the category of this communication barrier. (c) Explain any other communication barrier of the same category