"If you're not Wrong"

" If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think." Identify the communication tool used by the marketer.

Consider the following statement and decide which of the conclusions logically follows from the statements. Statements: If you're a good computer programmer, then we definitely have a job for you. Conclusions: 1. Good computer programmers are never jobless. 2. We are in need of a good computer programmer.