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Amko Ltd. An American company is manufacturing a high quality products, which is very popular in America. The company is searching for the posibilities of exporting its product to foreign countries. After a through search on the internet it arrived at the conclusion that India. Now the company is looking for such a company which is already establity in india. Nowthe company names 'Surya Ltd.'which was facing severe financial constraints, but it bad a very strong distributions system. Amko Ltd. negotiated with Surya Ltd, and both the companies made an agreement to jointly run their businesses. In this way the American company, with the help of Surnya Ltd., got a good experience of entering the foreign markets. (a) Identify the tupe of business enterprise formed by merging Surya Ltd. with Amko Ltd. (b) State any four features of such a business enterprise.

An electronic company is facing a problem of decling market share due to increased competition from other new and existing players in the market. Its competitors are introducing lower price models for mass consumers. Who are price sensitive? For quality conscious consumers company is introducing new model with added features and new technological advancements. (i) Prepare a model business plan for this company. Specify which type of plan you are preparing. (ii) Identify the limitations of such plans. (iii) How will you remove these limitations?

Manav Agro Industries has lately expanded its business, due to an increasing demand of processed foods. As a result of this increasing demand, new players entered the market leading to increased competition. To cope up with increasing competition and to improve supplies, the company forced its work force to work overtime, without additional incentives. Subordinates had to work for more than one superior resulting in declining efficiency. The divisions that were working on one product were made to work on multiple projects, leading to wastages. Identify the principles violated by the management and their effects.

Hemant, Guddu and Toshiba were friends from college days and presently they were doing different kinds of business. They regularly meet and discuss their business ideas, and exchange notes on customer satisfication, marketting. Hernant drew the attention of Guddu and Toshita towards the exploitation of consumers. He told the most of hte seller were exploiting ecological aspects of marketting, whereas he was not doint so. Guddu told that they were under pressure to satisfy the consumers but stated that the consumers would not buy or not buy enough unless they were adequately convinced and motivated for the same. Toshita stressed that a company cannot achieve its objectives without satisfying the needs of the customers. It was the duty of the businessmen to keep consumer satisfying the needs of the customers. It was the duty of the businessmen to keep consumer satisfaction in mind, because business is run by the resources made available by the society. She further started that she herself was taking into considerationi the needs of the customers. Identify the various types of thinking that guided hemant, Guddu and Toshita in the marketing efforts of their business. Also, state one more features each of the various types of thinking identified that is not given in the above paragraph.

In today's dynamic businesses environment, companies are specialising in their core competency and divesting non-core businesses. In this context, one may city decision of Hindustan Unilever Limited in divesting non-core businesses of chemicals and seeds. Some companies are outsourcing their non-core activities like share-transfer management and advertising to outside agencies. So much so, that even core processes such as R&D, manufacturing and marketing are being outsourced today. Thus, significance of 'Business Process Outsourcing' (BPO) and 'Knowledge Process Outsourcing' (KPO) has increased. (a) Identify the significance of principle of manugement highlighted above. (b) Identify and explain the principle of management followed by the companies which are outsourcing their non-core and core activities.

Max Ltd., a foreign company , started its business in a under-developed contry. The size of the business is quite large. The company hs plenty of resources. It employs thousands of people in the under-developed country. The raw materials used by the company are readily available here. However, since there was not demand for these raw materials here, the producers were unable to get the best price for it. Due to this reason, the producers were discourged. Some local businessmen used to act arbitrarily earlier, but now they have corrected themselves. The reason for their becoming better is competition with the foreign company. Now their arbitrary approach has ended altogether. Max Ltd. is using completely the latest technology in its various business activities. As a result, the local people also have got the opportunity to learn the new technology. Because of using the modern technology and doing production at a large scale, the company's cost of production is very low. Because of its hugs size and status, the company occupied a dominant position in the market and took over some domestic firms. (a) Which type of business enterprise is referred to in the above para ? (b) State any three features of the enterprise identified in (a) by quoting the lines from the above para.

A company X limited manufacturing cosmetics, which has enjoyed a pre-eminent position in business, has grown in size, its business was very good till 1991. But after the new liberalised environment has seen entry of many MNC's in the sector. With the result the market share of X limited has declined. The company had followed a very centralised business model with Directors and divisional heads making even minor decisions. Before 1991 this business model had served the company very well as consumers had no choice. But now the company is under pressure to reform. What organisation structure changes should be company bring about in order to retain its market share? How will the changes suggested by you help the firm? Keep in mind that the sector in which the company is FMCG.

Lira Ltd. Is a company manufacturing designer socks. While making its plan, the company takes into consideration the business environment. It constantly adapts itself to changes in envirnoment by making changes in its plan. However, it becomes difficult for the managers of the company to accurately foresee future trends in the environment. Competition in the market upsets its finacial plans, then sales targets have to be revised and, accordingly cash budgets also need to be modified since they are based on sales figures. States the limitations of planning highlighted in the above lines.

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