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Radhika Ltd. Manufacturing refrigerators takes all the marketing decisions from the point of view of the customers. The market research reveals that the customers want features like double door in the refrigerators and a separate provision for water cooler in it. The company not only started producing refrigerators with these features but also priced it at a level which the customers are willing to pay. Consequently, the sales of the firm doubled in a month. Identify the marketing management philosophy followed by Radhika Ltd.

(A) The Government has recently lifted ban on import of sugar for selling in the retail market. (B) The prices of sugar in the retail market have stabilized after a considerable gap.

Bending the customer according to the product' and 'Developing the product according to the customer needs' are the two important concepts of marketting management. Identify the concepts and differentiate between the two.

Explain any four points of difference between marketing and selling.