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The main benefit to the economy from an active stock market is the ready availability of risk capital for investment in equities through the primary market. For that risk capital to be readily available, investors need to have an easy exit route. Aliquid secondary market provides an easy exit route through the active involvement of buyers and sellers. It does not matter whether these buyers and sellers have short or long-term investment horizons. Liquidity in the market is enhanced by leveraged players who either borrow to play the market or achieve a similar result through futures contracts whose economic value includes financing costs. Short-sellers confer a similar benefit by borrowing stock or achieving the same result through futures contracts. Inference : Passive stock market enhances availability of capital. 1) If the inference is definitely true' i.e. it properly follows from the statement of facts given. 2) if the inference is probably true though not definitely true' in the light of the facts given. 3) If the data are inadequate, le from the facts given you cannot say whether the inference is likely to be true or false 4) If the inference is probably false", though not definitely false' in the light of the facts given.

The Research & Development department of Healthy Production Ltd. has decided to diversify from manufacturing health drinks to cereals made from millets. They are well aware of the fact that the company will have to communicate to the people the benefits of eating millets. For this purpose, they plan to SQPonsor various events like marathons and encourage people to switch to healthy eating through newsletters. a) Identify and briefly explain the promotional tool being discussed above. b) Also explain any two other promotional tool that can be used by the company, apart from the one discussed above.

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