You're Not Lost!

In the following questions, sentences are given with blanks to be filled with an appropriate word(s). Four alter natives are suggested for each question. Choose the correct alternative out of the four. If you say to someone ''You're so full of yourself'' they'll probably feel _______.

" If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think." Identify the communication tool used by the marketer.