Marketing Management

Radha found a worm crawling out of newly opened tetra pack of a juice manufactured by a reputed company, Zest, Ltd. She went back to the shopkeeper from whom the pack was purchased who directed her to call up the customer care centre. When all her efforts failed, she went to a consumer activist group to seek help. The group decided to help Radha and take measures to impose restrictions on teh sale of the firm's products of the particular batch and urge customers to refrain from buying the products of the company. Zest Ltd. lost its image in the market. The CEO gives the responsibility of bringing back the lost image of the company to a Manager. (a) Identify the comcept of Marketing Management which will help the Manager getting the firm out of the above crisis. (b) Also explain the role of above identified concept by stating any two points.

Bending the customer according to the product' and 'Developing the product according to the customer needs' are the two important concepts of marketting management. Identify the concepts and differentiate between the two.

A Ltd. Believes that products and services are bought not merely because of their quality, packing or brand name, but because they satisfy a specific need of a customer. Identify the marketing management concept followed by the company.

Mansi, a shoe manufacture for school students, decided to maximise her profit by producing and distributing at large scale and thereby reducing the average cost of production. i) Identify the marketting management philosophy adopted by Mansi. ii) Explain this philosophy on the basis of: a) Main focus b) Means and ends.

In each question below, details of one candidate are provided. You have to take one of the following courses of actions based on the conditions and sub conditions given above and the information provided in each question and mark the number of that course of action as your answer. You are not to assume anything other than the information provided in each question. All these cases are given to you as on 1.12.2011.Given answer Arup Pathak has scored 59% marks in Graduation and has been working as Assistant Marketing Manager in an organization for the past seven years after completing his post-Graduate Diploma in Management with specialisation in Marketing Management. He was born on 15th February 1861

In each question below, details of one candidate are provided. You have to take one of the following courses of actions based on the conditions and sub conditions given above and the information provided in each question and mark the number of that course of action as your answer. You are not to assume anything other than the information provided in each question. All these cases are given to you as on 1.12.2011.Given answer Megha Gosavi was born on 8th March 1982. She has been working as Assistant Marketing Manager in an organisation for the past six years after completing her post Graduate degree in Management with specialisation in Marketing Management with 70% marks . She has scored 53% marks in B.Com

In each question below, details of one candidate are provided. You have to take one of the following courses of actions based on the conditions and sub conditions given above and the information provided in each question and mark the number of that course of action as your answer. You are not to assume anything other than the information provided in each question. All these cases are given to you as on 1.12.2011.Given answer Nilima Patkar has scored 60% marks in Graduation. She has been working as Assistant Marketing Manager in an organisation for the past nine years after completing her post-Graduate degree in Marketing Management with 65% marks. She was born on 18th August 1972.