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Garima Ltd.' manufacturer of car engines achieves a break through by developing a car engine which runs on water. This development is effectively communicated by the company to its dealers and prospective customers. Because of this break through the image of the company has gone up. The compnay has also setup a department that advises its up top management to adopt such programers which will add to its public image. Name and state the term that is used for this activity. Also explain how does this activity help in achieving the marketing objectives of a firm.